Bounce Rate Calculator
Instantly calculate your bounce rate (%) from bounced and total sessions. Shows non-bounced sessions too.
Input
sessions
sessions
Result
Bounce rate
42.0%
Bounced sessions
420 sessions
Total sessions
1,000 sessions
Non-bounced sessions
580 sessions
| Bounce rate | 42.0 % |
| Bounced sessions | 420 sessions |
| Non-bounced sessions | 580 sessions |
| Total sessions | 1,000 sessions |
How it works
- Bounce rate is calculated as "bounced sessions ÷ total sessions × 100". A bounce is a session in which a visitor views a single page and leaves without navigating to any other page.
- A higher value means a larger share of visitors who viewed just one page and left. A high bounce rate is not necessarily bad, however; article pages where the information a reader wants is fully contained on that page naturally tend to have higher rates.
- Bounce rate and exit rate are often confused but are different metrics. Bounce rate is the share of sessions where the page was both the first and the only page viewed, measured against sessions that started on that page.
- Exit rate, on the other hand, is calculated as "the number of times the page was the last one viewed in a session ÷ all pageviews of that page", regardless of where the page appeared in the session, so the denominator differs.
- When a page meant to encourage browsing across several pages has a higher bounce rate than expected, that is a hint to review the internal navigation, related links, page speed, and above-the-fold content.
- The numbers you enter are calculated only on this page and are never sent to or stored on a server. You can swap in values for different periods to compare results before and after a change.
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Bounce Rate Calculator