Conversion Rate (CVR) Calculator

Instantly work out your CVR from conversions and sessions. Includes a table that back-calculates the conversions needed to reach a target CVR.

Input

Conversions (CV)

conv.

Sessions (or clicks)

visits

Conversion Rate (CVR)

2.00%

Conversions

30 conv.

Sessions

1,500 visits

Per 100 visits

2.00 conv.

Conversions needed to hit a target CVR (back-calculated for your current 1,500 sessions)

Conversion rate (CVR) is calculated as conversions ÷ sessions (or clicks) × 100. The higher the value, the larger the share of visits that turned into results.
For conversions, enter the count you want to track as a result, such as purchases, sign-ups, or inquiries. For sessions, enter the number of visits to your site or landing page during the period (or the number of ad clicks).
The result also shows how many results you get per 100 visits, so you can compare the performance of campaigns with different denominators on a level footing.
The back-calculation table shows how many conversions you would need to reach a target CVR (1%, 2%, 3%, 5%, or 10%) while keeping your current session count. This helps when setting improvement goals.
Using sessions as the denominator gives a per-visit CVR, while using clicks gives a per-ad-traffic CVR. Aligning the metric you compare against improves the accuracy of your analysis.
A healthy CVR varies widely by industry, product, and traffic source. Rather than relying on generic benchmarks, it is best to judge against your own past performance.

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