There is no single benchmark; a good CTR varies widely by channel and niche. Rather than judging on one number, compare against your own past results or campaigns run under the same conditions.

What is the difference between CTR and CVR?

CTR (clicks ÷ impressions × 100) measures how many viewers clicked, while CVR measures how many of those visits or clicks converted. CTR gauges the hook; CVR gauges the result.

What counts as an impression?

Enter the number of times your content was actually shown. This can differ from send or delivery counts, so match the figure your measurement tool reports as impressions.

Click-Through Rate (CTR) Calculator

Instantly calculate click-through rate (CTR) from your clicks and impressions. Perfect for checking the response rate of ads, emails, and search results.

Last updated: June 25, 2026

Input

Clicks

Impressions

Result

Click-through rate (CTR)

1.20%

Clicks

120

Impressions

10,000

Clicks per 1,000 impressions

12.00

Formula	Clicks ÷ Impressions × 100
Substitution	120 ÷ 10,000 × 100
Click-through rate (CTR)	1.20 %

How it works

CTR (click-through rate) is calculated as "clicks ÷ impressions × 100" and shows, as a percentage, how many of the times your content was shown actually got clicked.
A higher number suggests your headline, banner, or copy resonates with the people who see it. It applies broadly to ads, emails, search results, social posts, and more.
For impressions, enter the number of times your content was actually shown. This can differ from delivery or send counts, so match the figures from your measurement tool.
Clicks per 1,000 impressions are shown at the same time, making it easy to compare response rates across campaigns with very different impression volumes.
Clicks normally cannot exceed impressions, so that case returns an error. Check that both figures cover the same period and audience.
A "good" CTR varies widely by channel and niche. Don't judge performance on a single number; compare against your own past results or campaigns run under the same conditions.

Frequently asked questions

What is a good CTR?: There is no single benchmark; a good CTR varies widely by channel and niche. Rather than judging on one number, compare against your own past results or campaigns run under the same conditions.
What is the difference between CTR and CVR?: CTR (clicks ÷ impressions × 100) measures how many viewers clicked, while CVR measures how many of those visits or clicks converted. CTR gauges the hook; CVR gauges the result.
What counts as an impression?: Enter the number of times your content was actually shown. This can differ from send or delivery counts, so match the figure your measurement tool reports as impressions.

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