Click-Through Rate (CTR) Calculator
Instantly calculate click-through rate (CTR) from your clicks and impressions. Perfect for checking the response rate of ads, emails, and search results.
Input
Result
Click-through rate (CTR)
1.20%
Clicks
120
Impressions
10,000
Clicks per 1,000 impressions
12.00
| Formula | Clicks ÷ Impressions × 100 |
| Substitution | 120 ÷ 10,000 × 100 |
| Click-through rate (CTR) | 1.20 % |
How it works
- CTR (click-through rate) is calculated as "clicks ÷ impressions × 100" and shows, as a percentage, how many of the times your content was shown actually got clicked.
- A higher number suggests your headline, banner, or copy resonates with the people who see it. It applies broadly to ads, emails, search results, social posts, and more.
- For impressions, enter the number of times your content was actually shown. This can differ from delivery or send counts, so match the figures from your measurement tool.
- Clicks per 1,000 impressions are shown at the same time, making it easy to compare response rates across campaigns with very different impression volumes.
- Clicks normally cannot exceed impressions, so that case returns an error. Check that both figures cover the same period and audience.
- A "good" CTR varies widely by channel and niche. Don't judge performance on a single number; compare against your own past results or campaigns run under the same conditions.
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Click-Through Rate (CTR) Calculator