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Cost Per Click (CPC) Calculator

Calculate cost per click (CPC) from your ad spend and clicks, and estimate how many clicks a given budget can buy.

Input

$
clicks

Estimated clicks from a budget (optional)

$

Result

Cost per click (CPC)

$125.00

Ad spend

$50,000.00

Clicks

400 clicks

Cost per click (CPC)

$125.00

Formula$50,000.00 ÷ 400 clicks
Cost per click (CPC)$125.00
Ad budget$100,000.00
Estimated clicks from budgetabout 800 clicks

How it works

  • CPC (cost per click) is found with "ad spend ÷ clicks" and shows the average cost paid each time your ad is clicked.
  • A lower CPC means you are gathering more clicks for less money, making it a basic measure of an ad's cost efficiency.
  • Enter an ad budget to estimate roughly how many clicks you could expect at the current CPC — handy for pre-launch simulations.
  • Real-world CPC varies with keyword competition, bid amounts, ad quality, and placement, so treat these results as a guideline only.
  • Enter 1 or more for clicks and 0 or more for ad spend. The result is not shown unless these conditions are met.

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