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Click-to-Conversion Rate (CTC) Calculator

Just enter your conversions and clicks to instantly get the click-to-conversion rate (CTC). See at a glance how well your ads and landing pages are performing.

Input

CV
clicks

Result

CTC (click-to-conversion rate)

2.5%

Conversions (CV)

12 CV

Clicks

480 clicks

Clicks per conversion

40 clicks

Conversions (CV)12 CV
Clicks480 clicks
CTC (CV ÷ clicks × 100)2.5 %

How it works

  • CTC (click-to-conversion rate) is found with "conversions ÷ clicks × 100" and shows, as a percentage, how many of the people who clicked went on to convert (a purchase, sign-up, and so on).
  • For example, 12 conversions from 480 clicks gives a CTC of 12 ÷ 480 × 100 = 2.5%.
  • A higher value means clicks are turning into results more efficiently, making it a useful gauge for judging ad creatives and landing pages.
  • "Clicks per conversion" is clicks ÷ conversions and shows how many clicks, on average, are needed to earn one result. It helps when comparing the efficiency of different campaigns.
  • Because the definition of a conversion (purchase, registration, inquiry, etc.) depends on what you are measuring, only compare figures that use the same criteria.
  • When the measurement period is short or there are few clicks, a small difference can swing the rate a lot, so it is best to wait until you have enough data before drawing conclusions.

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